Uganda has once again asserted its place among Africa’s top travel destinations with a vibrant and captivating showcase at this year’s Magical Kenya Travel Expo (MKTE), championing its national tourism brand under the theme “Explore Uganda, The Pearl of Africa.”The Uganda Tourism Board (UTB) led Team Uganda in a high-energy presentation that blended culture, adventure, and innovation turning the country’s exhibition stand into one of the most talked-about attractions at the regional tourism fair.The highlight of the day came when Kenya’s Deputy President, H.E. Abraham Kithure Kindiki, toured Uganda’s stand, where he was welcomed by UTB Chief Executive Officer, Ms. Juliana Kaggwa, and treated to a colorful cultural performance. The Deputy President joined in a traditional dance, symbolizing the deep and enduring cultural and tourism ties between Kenya and Uganda. Kenya’s Deputy President, H.E. Abraham Kithure Kindiki, touring Uganda’s standAhead of the expo, UTB conducted destination training sessions for members of the Kenya Association of Tour Operators (KATO), the Kenya Association of Travel Agents (KATA), and staff from the Uganda Embassy in Nairobi.The sessions equipped Kenya’s travel trade professionals with insights into Uganda’s diverse attractions, from gorilla trekking and birding to culinary and cultural experiences encouraging the creation of cross-border travel packages that promote intra-African tourism.Showcasing Uganda’s Tourism StrengthsThroughout the expo, Uganda’s pavilion has hosted wildlife and cultural showcases, business-to-business meetings, and media engagements, positioning the country as Africa’s premier adventure destination. Among the featured attractions were gorilla and chimpanzee tracking, white-water rafting on the Nile, mountain hiking, birding, and the country’s emerging culinary tourism scene.Uganda also spotlighted its Rhino Reintroduction Programme, celebrated as a success story that blends conservation, biodiversity protection, and sustainable tourism development.Speaking at the event, UTB CEO Juliana Kaggwa said Uganda’s participation at MKTE underscores its commitment to strengthening regional partnerships and boosting tourism flows within East Africa.“Our presence here demonstrates Uganda’s determination to position the Pearl of Africa as a must-visit adventure and cultural destination,” Kaggwa said. “By collaborating with associations like KATO and KATA, we are building cross-border itineraries that will ensure East Africa stands out as one of the world’s leading tourism regions.”UTB Board Chairperson, Ms. Pearl Kakooza, highlighted the strategic importance of Uganda’s participation at MKTE, noting that the platform promotes not only Uganda’s products but also its values.“Magical Kenya offers Uganda the opportunity to showcase our commitment to sustainability, conservation, and regional cooperation,” Kakooza said. “As a Board, we are dedicated to strengthening public-private partnerships that will drive long-term tourism growth.”UTB PRO Simplicious Gessa, UWA’s Masaba, UTA’s Pearl Kakooza and UTB CEO Juliana Kagwa Tour operators welcomed UTB’s leadership in positioning Uganda on regional and international platforms.“The B2B meetings and exposure at MKTE are invaluable for our businesses,” said Mbabazi Resty of Avent Tour Safaris. “It gives us an opportunity to connect with partners and grow our presence in regional markets while promoting Uganda as a top adventure and cultural destination.”As the region’s tourism sector continues to recover and grow, Uganda Tourism Board remains focused on expanding partnerships, increasing visitor numbers, and strengthening the country’s global brand as the Pearl of Africa, a destination where culture, adventure, and conservation come together.The post PICTORIAL: Uganda Steals the Show at Magical Kenya Travel Expo 202 appeared first on The Insider.