Adidas Shares Slide on Cautious Forecast Despite Record-breaking 2025

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0;switch(e){case"expanded_panel":o='{promoMarkup}{notifMarkup}',a=n._store.getNotifications(),r=n._generatePanelMarkup(o,a),i.innerHTML=r;break;case"error_panel":r=(o='{errorMsg}').replace("{errorMsg}",n._config.panel.errorMsg),i.innerHTML=r}t&&t()}else t&&t(new Error("No panel parent"))}},{key:"createPanelParentNode",value:function(e){e&&(e.innerHTML='',this._panelNode=document.getElementById(P))}},{key:"updateBadgeNode",value:function(e){if(e){var t=this._store.getNotifications().newCount,n=this._config.badge.maxCount;if(t){var o=t>n?n+"+":t;e.innerHTML=o}else e.innerHTML=""}}},{key:"addStyles",value:function(e){if(e&&"undefined"!=typeof window){var t=document.getElementById(this._config.panel.styleTagId);t||((t=document.createElement("style")).type="text/css",t.id=this._config.panel.styleTagId,t.innerText=e,document.head.appendChild(t))}}}]),e}(),j=function(){function e(t,n,o){E(this,e);var i=this;i._store=n,i._view=o,i._config=t;var 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Innovation Pipeline to Drive GrowthAdidas' Hottest Running Shoe Gets a New Exoskeleton for Better ContainmentWhy Adidas Just Extended CEO Bjørn Gulden's Contract Through 2030For the fourth quarter, Adidas reported that sales grew 11 percent to 6.08 billion euros. That resulted in a net sales increase of 13 percent, on a currency neutral basis, for the full year and a sales tally of 24.81 billion euros.In the fourth quarter, operating profit also zoomed 188.4 percent to 164 million. This equaled an increased operating profit of 2.06 billion euros for the whole year.“[The fourth quarter] ended better than we expected,” said Bjorn Gulden, Adidas chief executive officer, during a press conference at the German company’s headquarters on Wednesday. “There were many issues in the world, it was very volatile, but we were able to deliver double-digit growth again.”“I have to be honest with you,” Gulden told the assembled journalists, “when we were sitting here a year ago, I didn’t think we would deliver this.”Gulden took on the top job at Adidas in 2023 and has overseen the brand’s recovery after various problems, including the end of the profitable Yeezy line. His roadmap aimed to make Adidas a “healthy company” by 2026.But Gulden said Adidas is ahead of schedule. “We said we’d have a healthy company but I think we can now say we have a successful company — not only in the short term but also the long term,” said the executive, who had his contract extended this week by the company’s supervisory board until 2030.Despite the good results, Adidas forecast that growth would slow in 2026. The brand predicts that sales will continue to grow, but only in the high-single digits. That would add another 2 billion euros in revenue. Operating profit is expected to come in at around 2.3 billion by the end of this year.The brand also offered a midterm forecast, saying that sales would continue to grow at that same high-single-digit rate through 2027 and 2028.In morning trading in Germany, the sportswear giant was punished for that, with shares falling as much as 8.3 percent to hit a three-year low. The stock rebounded some and closed down 3.6 percent to 141.80 euros.Analysts from the likes of Deutsche Bank, Jefferies and Goldman Sachs said that more moderate guidance was 15 percent below what they had expected.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P 5006,788.62 -80.88 (-1.18%)Dow 3047,765.17 -974.24 (-2.00%)Nasdaq22,562.33 -245.16 (-1.07%)Russell 20002,564.17 -71.84 (-2.73%)VIX25.10 +3.95 (+18.71%)Gold5,083.20 -51.50 (-1.00%)Trending tickersTTD The Trade Desk, Inc. 29.87 +4.70 (+18.67%)GE GE Aerospace 323.52 -16.29 (-4.79%)GXAI Gaxos.ai Inc. 1.8799 +0.6399 (+51.60%)CIEN Ciena Corporation 284.79 -58.76 (-17.10%)AAL American Airlines Group Inc. 11.69 -0.77 (-6.22%)PortfolioSign in to access your portfolioSign inTop gainersTNGX Tango Therapeutics, Inc. 15.33 +2.98 (+24.13%)TTD The Trade Desk, Inc. 29.92 +4.75 (+18.87%)UNF UniFirst Corporation 266.51 +35.25 (+15.24%)VG Venture Global, Inc. 12.41 +1.24 (+11.16%)RTO Rentokil Initial plc 31.98 +3.23 (+11.23%)Top losersCIEN Ciena Corporation 284.10 -59.45 (-17.30%)VSCO Victoria's Secret & Co. 49.81 -10.20 (-17.01%)IESC IES Holdings, Inc. 414.90 -72.87 (-14.94%)HYMC Hycroft Mining Holding Corporation 40.83 -6.83 (-14.36%)AEO American Eagle Outfitters, Inc. 19.21 -3.24 (-14.43%)Most activeNVDA NVIDIA Corporation 179.84 -3.20 (-1.75%)AAL American Airlines Group Inc. 11.68 -0.78 (-6.30%)PLUG Plug Power Inc. 2.2450 -0.2350 (-9.48%)TTD The Trade Desk, Inc. 29.92 +4.75 (+18.87%)ONDS Ondas Inc. 10.17 -0.35 (-3.28%)Top economic eventsEarnings eventsMy earnings eventsEarnings events