Netherlands TV ad revenues fall 5% in 2025

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(Telecompaper) The TV advertising market contracted 5.1 percent in the Netherlands in 2025 to around EUR 850 million, according to the annual report from Screenforce. The decline came mainly in Q2 and Q3, after a peak a year earlier from the Euro football tournament and summer Olympic games. There was a pickup in the final quarter of 2025 but this was not enough to compensate the weakness earlier in the year...