It often feels like you can sense when a copywriter has been heavily influenced by self-help / personal development material — and when they haven’t. For example, Frank Kern Russell Brunson have both referenced Tony Robbins. And with older-school figures like Dan Kennedy or Joe Vitale, you can also feel the influence of broader success-thinking, motivation, psychology, belief, identity, and transformation — not just pure sales mechanics. Then there are the more “natural” copywriters, or the ones who seem to have focused almost entirely on Copywriting itself — the craft, the structure, the offer, the market, the mechanism, the persuasion. Their work can feel sharper, more direct, more technical… but often without that same “self-development” layer underneath it. However I know that a good Copywriter is interested on many different interests – and that can be self-help. Who feels the same?   submitted by   /u/MrBPT [link]   [comments]