Some clients give a full voice guide and it’s easy others just say friendly but premium and disappear. When you have to build a brand voice quickly, what do you pull from first? Website pages, old emails, reviews, founder posts competitor tone? Also how do you confirm it early so you do not rewrite everything later doo you send a short voice sample first or jump into the real deliverable?   submitted by   /u/Ordinary_Yesterday39 [link]   [comments]