YouLend, the leading global embedded financing platform for e-commerce, payment and technology platforms, today announced a significant expansion of its European footprint with the opening of a new regional hub in Berlin. The move enables the embedded capital provider to serve existing customers and partners more closely, including eBay, Shopify, Qonto, SumUp and Tide, and address growing demand in Germany and wider European markets. The expansion follows a landmark year for the firm, which saw revenue reach $230 million in FY24/25, driven by a 60% average annual growth rate since 2022. Germany as a Growth Driver in EuropeThe catalyst for this decision is the development of the German market, where YouLend is seeing its highest growth momentum in Europe. This momentum is underscored by recent multi-market launches with partners like Worldline and Teya, which have extended YouLend’s reach across Belgium, the Netherlands and beyond. The increasing scale of YouLend’s footprint demands local expertise. Berlin was selected for its proximity to key customers as well as the institutions needed to maximise European performance in a consolidated way.Berlin Takes on Operational and Strategic ResponsibilityThe new location delivers closer on-the-ground support for merchants and platform partners , and complements YouLend's international setup of around 600 employees in the UK and US. The Berlin team is expected to grow to around 70 people by the end of 2026. "This move reaffirms our view that Europe is not a secondary market for us — it's an independent area of operation," says Leonard Strigel, General Manager Europe at YouLend. "With partners like eBay, Qonto and Tide, we integrate financing into existing platform structures and reach merchants directly in their operational environment. The expansion in Berlin is the logical consequence of this development in the continental European market."Structural Expansion Over Centralised Management Alongside market proximity, access to international talent was also a key factor in the location choice. Berlin ensured it was possible to quickly and effectively build a multicultural team with experience across various European markets. This quality was crucial for simultaneously expanding in multiple countries and for building an organisation designed for long-term, sustainable growth.NoYesInfrastructure16 Mar, 2026