Maltese singer-songwriter AIDAN has released his new single “Cowboys Don’t Cry,” the title track from his upcoming album set to be released on 20th March. The song is accompanied by an official music video and marks the beginning of a new musical era for Malta’s representative at the Eurovision Song Contest 2026.The album, also titled Cowboys Don’t Cry, will feature 12 brand-new songs, including “Bella,” the track representing Malta at this year’s Eurovision competition. Since winning the Malta Eurovision Song Contest, the singer has continued to gain momentum both locally and abroad. His music and performances have attracted increasing international attention, helping him connect with new audiences while continuing to develop his sound as an artist.In recent weeks, AIDAN has been touring across Europe as part of the promotional campaign for “Bella.” The tour has already taken him to Bulgaria, Lithuania, Greece, San Marino, Albania and Sweden, where he performed and promoted his music through various television and radio appearances.During the tour, AIDAN also met several artists who will compete in this year’s Eurovision Song Contest, helping build excitement and strengthen the international Eurovision community ahead of the competition.The promotional tour will continue in the coming weeks, with additional stops planned in the United Kingdom and Norway as AIDAN introduces his music to wider audiences.With all 35 competing songs now confirmed, Malta will perform in the second half of the second semi-final of the 70th Eurovision Song Contest, which will be held in Vienna this May.“Cowboys Don’t Cry” is now available on major streaming platforms.Have you given it a listen yet?•