TL;DRAmazon is reportedly working on a new phone internally known as “Transformer.”Sources claim the device would have personalization features that make buying from Amazon, watching Prime Video, listening to Prime Music, and ordering food from delivery services easier than ever.It’s said Alexa would likely be a core feature, but it wouldn’t necessarily be the primary operating system.Once upon a time, Amazon ventured into the world of smartphones by launching the 2014 Fire Phone. The handset met its demise fairly quickly, only lasting a little over a year before getting discontinued. Although the Fire Phone was one of the company’s biggest high-profile flops, it appears Amazon is ready and willing to take another stab at it.Don’t want to miss the best from Android Authority?