Young people turn to TikTok and group chats for financial advice | The IndependentNotifications can be managed in browser preferences.Jump to contentIndependentSwipe for next articleIndependent Bulletin homepageDownload our appAllNewsSportCultureLifestyleJosie ClarkeMonday 16 March 2026 00:59 GMT82% of young people report that messaging apps and online groups have shaped their money-saving habits (Getty/iStock)A new survey indicates that 43 per cent of young Britons now trust financial advice shared in group chats more than information from traditional financial websites.The Nationwide poll found that 71 per cent of 18- to 28-year-olds use messaging apps and online groups for money-saving tips, with 82 per cent reporting these spaces have shaped their financial habits.Young people use the groups to find discount codes, track supermarket price drops, and secure restaurant deals, with TikTok also being a popular source for financial advice.Those aged 25 to 34 aim to save an average of £7,536 this year, often by cutting back on nights out or taking on “side hustles”.These efforts appear to be paying off, with 18- to 28-year-olds having saved an average of £512 annually, a figure more than £200 higher than their parents' savings.In fullHow Gen Z use group chats and TikTok to boost their savingsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in