A leak earlier this week pointed to a new reMarkable tablet headed to shelves, reportedly called the “Paper Pure.” Details are beyond sparse (one image and a pair of sentences), but the early framing suggests the company may be aiming to open its experience to a wider audience. Described as a more “mass-market” device, the Paper Pure is expected to land in the second quarter of the year. If that’s the case, here’s what I hope to see reMarkable do. 1. Price it for the massesPricing is the whole ball game when a brand aims for mass appeal. Right now, reMarkable’s e-ink devices are hard to recommend unless you’re fully bought into the concept. The reMarkable 2 starts around $399, but once you add a Marker Plus and a folio, you’re realistically pushing $500 or more. Newer options climb even higher, with the Paper Pro sitting closer to the $600 to $700 range, depending on how you configure it. If the Paper Pure is meant to be more accessible, it will need a price tag that shoppers can swallow, and not just a lower entry price, but an all-in one.