Written by Sohini GhoshNew Delhi | September 30, 2025 05:30 AM IST 2 min readThe court directed that no coercive action be taken and issued notice to the Outdoor Advertisement Department of NOIDA. The matter has been listed for the next hearing on January 16, 2026 (Archive)The Delhi High Court has stayed a directive issued by the Outdoor Advertisement Department of NOIDA (New Okhla Industrial Development Authority), which demanded Rs 100 crore in outstanding dues from NOIDA Toll Bridge Company Limited, the operator of the DND (Delhi Noida Delhi) Flyway.Justice Jasmeet Singh, hearing an arbitration petition filed by the DND Flyway operator, in an order dated September 25, stated, “Prima facie, it seems that the petitioner has a right to display advertisements and the balance of convenience lies in favour of the petitioner. In case interim orders are not granted to the petitioner, it may cause irreparable damage and loss to the petitioner which cannot be compensated in terms of money.”The court directed that no coercive action be taken and issued notice to the Outdoor Advertisement Department of NOIDA. The matter has been listed for the next hearing on January 16, 2026.According to a concessionaire agreement signed in 1997 between NOIDA and the toll bridge company—a Special Purpose Vehicle (SPV)—the company was granted the right to display outdoor advertisements.Permission to display advertisements on the Noida side of the DND Flyway was granted through letters issued by the Outdoor Advertisement Department in 2010 and 2011, initially at Rs 50 per square foot per month, later revised to Rs 125 per square foot per month.The company claims that, through an office order dated January 10, the Outdoor Advertisement Department—“without any authority and in violation of the principles of natural justice”—retrospectively increased the licence fee to Rs 457 per square foot per month, effective from April 1, 2024. A subsequent letter dated September 10, 2025, demanded approximately Rs 100 crore as outstanding dues.It was emphasized that the concessionaire agreement contains no clause permitting NOIDA to unilaterally revise the advertising rate. The company argued that such unilateral action violates the principles of natural justice, as no show-cause notice was issued prior to the threefold increase. It further submitted that the applicable rate should be determined by the Arbitral Tribunal.Stay updated with the latest - Click here to follow us on Instagram© The Indian Express Pvt LtdTags:DND FlywayNoida