Samsung smartphones enjoy broad appeal in the company's home market of South Korea despite intense competition. Apple has recently become more aggressive in South Korea yet the Galaxy devices continue to hold their own.The company's AI-first strategy has particularly helped the Galaxy series dominate in the smartphone market of South Korea so far this year.Samsung's AI-first focus is set to continueLocal media reports that the Galaxy devices have accounted for 80% of the domestic phone market in the first of this year. AI capabilities have played a major role in capturing customers' attention and money.Samsung was among the very first to hop on the mobile AI trend with the Galaxy S24 series last year. It introduced the Galaxy AI suite which offered a variety of artificial intelligence-powered features that assist with everything from real-time translation to summarization of content. Galaxy AI has only gone from strength to strength since then. The company has massively improved Galaxy AI's capabilities with the Galaxy S25 series. New generative editing features have pulled in customers while Samsung's excellent implementation of features like object eraser have been very well received.Samsung's focus on hardware innovations has paid off as well. Customers have appreciated the slim and svelte Galaxy S25 Edge while the Galaxy Z Fold 7, the world's thinnest foldable phone, has sold like hot cakes both at home and abroad.The company intends on doubling down on this strategy going forward, with One UI 8.5 expected to bring many new AI capabilities. Samsung's focus on hardware will likely be evident on next year's Galaxy S26 series as well, ensuring that the company keeps up the winning streak.The post This Samsung strategy helped Galaxy phones dominate Korea’s market appeared first on SamMobile.