The United Kingdom will get a taste of the Disney theme parks.Credit: Inside the MagicThe Disney Store’s journey began on March 28, 1987, at California’s Glendale Galleria. That first location launched an era when shopping itself became an extension of Disney storytelling. Guests delighted in imaginative designs, including interactive “magic mirrors” and merchandise that tied directly to films, television, and theme park attractions.By the mid-1990s, Disney Stores had become fixtures in malls across the United States, Canada, and international markets. The chain’s popularity placed it at the center of branded retail, offering families and fans a piece of Disney magic far from the parks.The early 2000s brought changes in ownership when Disney sold the North American chain to The Children’s Place in 2004. Performance waned, and in 2008 Disney repurchased the stores, setting the stage for renewal. Two years later, the “Imagination Park” redesign debuted, featuring interactive spaces, expansive video walls, and immersive areas for children.Credit: DisneyAs consumer habits shifted, the brand adapted once more. In 2021, Disney announced the closure of most standalone Disney Stores across North America and Europe. The focus turned toward shopDisney and expanded retail partnerships, most notably the “shop-in-shop” experiences at Target. By 2024, Disney streamlined branding again, moving away from the shopDisney name and returning to the timeless Disney Store identity.Disney has announced a significant new chapter for the Disney Store brand, one that blends its long retail legacy with an exciting future.Disney Parks London ExpansionDisney and Selfridges have partnered to bring Disney Parks merchandise to Selfridges locations in the UK. The collaboration, titled “A Most Magical Christmas,” celebrates a long-standing relationship between the two brands.Credit: DisneyThe Disney Store at Selfridges London opened on September 22, 2025, offering a curated selection of Disney Parks merchandise. Items include collectibles from Disneyland Resort, Walt Disney World Resort, Disneyland Paris, Shanghai Disney Resort, and Tokyo Disney Resort. Special offerings feature exclusive pins, plush toys, and seasonal gifts. In a recent press release, Disney states this has “never been offered” before.“Disney Store has just launched a retail destination inside Selfridges London, featuring global Disney Parks merchandise that has never been offered beyond the parks,” Disney Parks Blog wrote. “Marking an unprecedented moment for Disney Parks merchandise, Disney and Selfridges will bring the magic of Disney Parks straight to Selfridges London Oxford Street store.”The collaboration will expand to Selfridges Manchester Trafford Centre on September 29, 2025, and to Selfridges Manchester Exchange and Selfridges Birmingham Bullring on October 13, 2025.Credit: Inside the MagicDisney’s Most Magical ChristmasBeginning November 6, 2025, Selfridges locations in London, Manchester, and Birmingham will host “A Most Magical Christmas,” a celebration spread across the United Kingdom and online at Selfridges.com. According to Disney Parks Blog, the activation will include more than 60 brand collaborations, 18 themed windows, a striking in-store façade, and two special editions of the recognizable Selfridges yellow bag.Ahead of the November debut, guests visiting Selfridges London will get an early taste starting September 22, 2025. A dedicated Disney Store destination will open, along with a Harry Lambert for Zara x Disney residency in The Corner Shop, Selfridges’ signature pop-up space.Credit: DisneyThis partnership is not entirely new. In the 1960s and 1970s, Disney characters once welcomed guests at the entrances to Selfridges, making this modern collaboration a return of sorts, connecting past moments with present innovations. While standalone locations remain primarily in flagship destinations like Times Square in New York and Oxford Street in London, the Disney Store continues to thrive through e-commerce and in-park retail.Now, with “A Most Magical Christmas” at Selfridges, Disney is once again expanding how and where its stories are shared. As details about featured characters and films have yet to be announced, fans can look forward to finding out what awaits this holiday season.How do you feel about this new Disney Parks release in London? Let Inside the Magic know in the comments down below!The post “Unprecedented Moment for Disney Parks” as London, UK Spot Announced appeared first on Inside the Magic.