Samsung has announced that the brand is expanding its partnership with Toyota to bring Samsung’s Smart Signage solution to more Toyota dealerships in key markets.Samsung says that this expansion comes after the brand completed digitally transforming 1,250 Toyota dealerships across 40 countries in Europe in early 2025.According to Samsung, the company has already installed 23,000 Smart Signage displays at Toyota dealerships across Europe, the Middle East, and the Commonwealth of Independent States (CIS), and this is the tech giant’s one of largest commercial signage projects to date. It also adds that in Q2 2025, Samsung had a 38.8% market share in the global digital signage market. With that, it has retained the position as the leader in the segment for 17 consecutive years.Among those Smart Signage displays, there are models with touchscreen functionality, indoor LED displays, QMC series products, and a 4K UHD display lineup ranging from 43 inches to 98 inches featuring uniform bezels to allow for portrait and landscape orientation, a non-glare panel, and EPEAT Silver certification. All these feature the brand’s MagicINFO, which lets businesses manage all the hardware and software aspects of these displays remotely for convenience and minimum downtime. How Samsung Smart Signage solutions help Toyota sell more carsWith Samsung's Smart Signage solutions, people visiting Toyota's dealerships can “browse vehicle models, view product specifications and explore available offers” as well as check out customisations and “build their ideal vehicle configuration” by themselves. It offers a “more interactive and efficient shopping experience” and allows sales representatives to move away from routine explanations to offering personalized experiences. An improvement in the shopping experience usually results in more sales. Commenting on this achievement, Samsung’s Vice President and Head of Enterprise Business of Visual Display Business, Hoon Chung, said, “The trend of digitalizing car dealerships is accelerating globally, and digital signage is playing a key role in that shift. Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide. We’re also committed to developing differentiated technologies tailored to the needs of globally diverse markets.”Toyota’s Business Transformation and Brand Experience Manager, Dirk Christiaens, said, “Bringing Samsung’s digital signage into our dealerships has added real value at every point of the customer journey. There are multiple stages to the car-buying journey, and we must communicate the right information at the right time to deliver a great customer experience. The ability to remotely manage our displays in real time through MagicINFO has greatly increased customer engagement across our digital dealerships.”The post Samsung to help Toyota sell more cars worldwide appeared first on SamMobile.