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n=e.getConfig();"smartphone"===n.device&&("finance"===n.property&&"crunch"===n.ytheme&&e.addElementListener(t.searchInput,"click",(function(){var n,o;n="search_input_focus_click",null!==(o=re())&&(oe[n]||(oe[n]=o)),e.addElementListener(t.searchForm,"click",(function(){if(t.ybar){if(t.ybar.classList.contains("ybar-searchbox-assist-fullscreen"))return;t.ybar.classList.add("ybar-searchbox-assist-fullscreen"),t.ybar.classList.add("ybar-searchbox-assist-fadein")}if(!document.documentElement.classList.contains("ybar-overlay")){document.documentElement.classList.toggle("ybar-overlay"),document.body.classList.add("ybar-overlay-noscroll");te("ybar","websrch","",{elm:"expand",subsec:"searchbox",itc:"1"})}}))})),e.addElementListener(t.searchBoxPlaceholder,"click",(function(){zt(e,t)})),e.addElementListener(t.searchBoxPlaceholder,"keydown",(function(n){var 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RegExp("[?&]notifications=1(&|#|$)");"desktop"===y&&i&&b.test(window.location.search)&&(i.checked=!0)};ge("ybar-mod-notification",(function(e){var t={isUH3:"crunch"===e.getConfig().ytheme,notifContainer:document.getElementById("notification-container"),notifBadge:document.getElementById("notif-badge"),notifMenu:document.getElementById("ybarNotificationMenu"),notifMenuOpener:document.querySelector("#ybarNotificationMenu + label"),notifDropdown:document.getElementById("notifDropdownContainer"),tooltipContainer:document.querySelector(".".concat($n)),notifLabel:document.querySelector(".".concat(Xn))};t.notifDropdown&&so(e,t)}))}()}};]]>Jeremy Bowman, The Motley FoolMon, September 29, 2025 at 2:15 PM GMT+2 5 min readSales and profits are surging at the mobile advertising specialist.The company is expanding beyond its traditional base in mobile gaming.It's gaining market share on the more established digital advertising players.10 stocks we like better than AppLovin ›AppLovin (NASDAQ: APP) has been one of the biggest winners of the last few years as the adtech stock has put up monster growth and huge profit margins.The earlier launch of its artificial intelligence (AI)-based ad platform, Axon, transformed the company from a mobile game developer to one that facilitates and manages ads on mobile games, and increasingly, other categories like e-commerce. The growth of the ad business was so strong that earlier this year, the company sold its mobile app business, becoming a pure-play adtech company.Over the last three years, the stock has jumped more than 3,000%, and, since Aug. 20, the stock has jumped over 50% even though there's been no major announcement since then. The company hasn't reported earnings or announced an acquisition.In fact, the only concrete news item driving the stock higher was its admission into the S&P 500. The stock jumped 11% on Sept. 8 after the news came out that it would be joining the benchmark index, and then another 5% on Sept. 19 as it prepared to be added the following Monday.Joining the S&P 500 not only acts as a stamp of approval for a stock from S&P Global, the manager of the index. It also triggers stock purchasing from the exchange-traded funds (ETFs) that track the index, which explains why the stock moved a second time when it joined the S&P 500.However, that only accounts for part of the stock's gains over the last month. Let's take a look at some other factors that could be driving AppLovin stock higher.Image source: Getty Images.AppLovin's gains come while another adtech stock is notably struggling. Shares of The Trade Desk have tumbled this year as the company's growth has slowed and it's faced rising competition from Amazon and other "walled gardens." AppLovin, on the other hand, doesn't compete directly with The Trade Desk and continues to see clear skies ahead.Jefferies raised its price target on the stock from $615 to $760 on Monday, noting that the company is gaining significant market share with advertisers. The analyst cited one ad agency, Avenue Z, that spent more of its ad budget on AppLovin, 3% to 5%, than it did on TikTok. The digital ad market, led by Meta Platforms and Google, is still massive, and AppLovin could have a lot of room to run if it can chip away at that lead.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P Futures6,722.50 -16.25 (-0.24%)Dow Futures46,623.00 -66.00 (-0.14%)Nasdaq Futures24,828.50 -73.25 (-0.29%)Russell 2000 Futures2,446.80 -8.70 (-0.35%)VIX16.28 +0.16 (+0.99%)Gold3,891.80 +18.60 (+0.48%)PortfolioSign in to access your portfolioSign inTop gainersWOLF Wolfspeed, Inc. 28.60 +6.50 (+29.41%)UNFI United Natural Foods, Inc. 37.62 +5.86 (+18.45%)SMTC Semtech Corporation 71.45 +9.47 (+15.28%)BE Bloom Energy Corporation 84.57 +10.97 (+14.90%)CRWV CoreWeave, Inc. 136.85 +14.33 (+11.70%)Top losersMENS Jyong Biotech Ltd. 39.38 -10.62 (-21.24%)FLY Firefly Aerospace Inc. 29.32 -7.64 (-20.67%)DOCU DocuSign, Inc. 72.09 -10.05 (-12.24%)KVYO Klaviyo, Inc. 27.69 -3.80 (-12.07%)BRZE Braze, Inc. 28.44 -3.78 (-11.73%)Most activeSNAP Snap Inc. 7.71 -0.69 (-8.21%)NVDA NVIDIA Corporation 186.58 +4.70 (+2.59%)OPEN Opendoor Technologies Inc. 7.97 -0.23 (-2.80%)PFE Pfizer Inc. 25.48 +1.63 (+6.83%)INTC Intel Corporation 33.55 -0.92 (-2.67%)Earnings eventsMy earnings eventsEarnings eventsTrending tickersNKE NIKE, Inc. 69.73 +0.18 (+0.26%)PFE Pfizer Inc. 25.48 +1.63 (+6.83%)LAC Lithium Americas Corp. 5.71 -0.03 (-0.52%)CRWV CoreWeave, Inc. 136.85 +14.33 (+11.70%)LLY Eli Lilly and Company 763.00 +36.49 (+5.02%)Top economic events