India’s healthcare landscape is undergoing a fundamental shift as medical costs continue to rise faster than household incomes. According to recent projections, medical expenses in India are expected to increase by around 11.5% in 2026, placing the country well above the global average. Although the improvement of access and advancements in medicine are both beneficial, they come with a cost that many individuals and families find it hard to bear without sufficient financial protection. What Is Driving Medical Inflation in India? The reason for increasing costs in the health care system is due to a number of issues. For example, the number of people having chronic illnesses (heart disease, diabetes/cancer) is increasing, which leads to longer periods of treatment and results in higher claim amounts. Additionally, the increased use of advanced technology (including procedures) and high-cost medications have contributed to the increased cost of care as well. Gaps in health care infrastructure and personnel shortages have also resulted in a lack of efficiency in the system, and as a result, hospitalisations can greatly impact household savings, especially for middle-income families who continue to rely heavily on paying out-of-pocket for health care. Health Insurance: From Emergency Cover to Financial Planning Tool Traditionally, health insurance in India was viewed as a backup – something to rely on only during major medical emergencies. That perception is changing rapidly. With healthcare inflation consistently outpacing income growth, health insurance is now emerging as a core element of long-term financial planning. There is a growing number of families coming to realise that health care costs are becoming increasingly common and somewhat predictable. Many families are now considering having adequate health insurance coverage as a way of protecting their future financial position rather than simply protecting against a single occurrence. How Insurers Are Adapting to Sustained Cost Pressures In response to these challenges, insurers are rethinking how health insurance products are structured. There is a growing focus on flexible health plans that better align with sustained medical inflation and evolving customer needs.Bajaj General Insurance, for instance, has introduced plans that offer longer policy tenures with lower premium benefits, helping customers manage costs more effectively over time. By allowing policyholders to lock in premiums for extended periods, these plans provide protection against frequent price increases while offering the flexibility to adapt coverage as healthcare needs change. The Benefits of Longer-Tenure and Flexible Health Plans Story continues below this adIn a high inflation environment, longer-term health insurance policy offerings provide multiple benefits to consumers, like opportunity for cost predictability, which allows the consumer to better plan for their health care expenses. In addition to the above, these policies include additional services, such as: wellness programs, and health screenings; coverage for chronic medical conditions, and assistance with early intervention prior to requiring a more costly level of treatment. This approach not only benefits policyholders but also supports insurers’ efforts to manage long-term claim costs more sustainably. A New Mindset for a New Healthcare Reality As healthcare costs continue to rise, India’s approach to health cover is clearly evolving. Health insurance is no longer a discretionary purchase or an emergency-only safeguard – it is a strategic financial tool. Flexible, long-term insurance solutions with an emphasis on preventive care can assist individuals and families in negotiating the increasingly complicated and expensive healthcare system while also providing them with increased financial security into the future. DisclaimerStory continues below this adThis content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and the consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.