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RegExp("[?&]notifications=1(&|#|$)");"desktop"===y&&i&&b.test(window.location.search)&&(i.checked=!0)};ge("ybar-mod-notification",(function(e){var t={isUH3:"crunch"===e.getConfig().ytheme,notifContainer:document.getElementById("notification-container"),notifBadge:document.getElementById("notif-badge"),notifMenu:document.getElementById("ybarNotificationMenu"),notifMenuOpener:document.querySelector("#ybarNotificationMenu + label"),notifDropdown:document.getElementById("notifDropdownContainer"),tooltipContainer:document.querySelector(".".concat($n)),notifLabel:document.querySelector(".".concat(Xn))};t.notifDropdown&&so(e,t)}))}()}};]]>Angela Velasquez and Meghan HallTue, February 24, 2026 at 6:00 PM GMT+1 31 min readThe denim industry has undergone a remarkable transformation driven by a blend of technological innovations and sustainable practices. Advances in stretch denim have reshaped the workwear fabric’s place in fashion. Cutting-edge finishing technologies have not only enhanced the look and durability of denim but also reduced water and energy consumption. Integrating artificial intelligence and 3D prototypes has streamlined design processes, enabling more precise, personalized, and efficient production methods. Additionally, regenerative agriculture and textile recycling have emerged as vital solutions to address environmental concerns. Together, these innovations are redefining denim, making it more sustainable, efficient, and adaptable to the ever-changing demands of the modern consumer.Here, industry experts discuss the impact of these innovations and how they continue to evolve. More from Sourcing JournalCirc Expands Fiber Club With New Brand, Supply PartnersCirculose Restarts Production at Ortviken PlantReju Selects Site for First Industrial-Scale Regeneration Hub in France“Denim plays a vital role in moving towards a more sustainable fashion industry and the role of recycled fibers is huge. This is because denim is particularly resource-intensive to produce, consuming significant amounts of water and chemicals, and using just a small percentage of recycled cotton fiber can make huge environmental savings without compromising on quality,” said Matthew Neville, chief commercial officer of Recover. This family-owned material science company launched the Recover brand of recycled fibers in 2014.As recycling technology advanced and sustainability concerns rose, the denim industry began to wake up to this possibility. Neville said a big shift came as brands like Levi’s began incorporating recycled cotton into denim in the mid-2010s and making it more mainstream.Indeed, recycled cotton has increasingly become a key component in denim production. However, achieving the quality and scale necessary to make a meaningful impact wasn’t always guaranteed. Significant investments made by denim mills in advanced mechanical textile recycling systems have greatly accelerated the production of recycled cotton, positioning these innovations as crucial drivers of circularity in the industry.“With increasing demand for recycled fabric content, brands are encouraging suppliers to expand product offerings with both post-consumer waste and post-industrial waste cotton,” said Ali Tekin, AGI Denim’s R&D director.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P 5006,883.26 +45.51 (+0.67%)Dow 3049,158.99 +354.93 (+0.73%)Nasdaq22,857.13 +229.86 (+1.02%)Russell 20002,640.48 +19.49 (+0.74%)VIX19.91 -1.10 (-5.24%)Gold5,157.70 -67.90 (-1.30%)Trending tickersAMD Advanced Micro Devices, Inc. 213.93 +17.33 (+8.81%)BTC-USD Bitcoin USD 64,320.24 -1,106.05 (-1.69%)IBM International Business Machines Corporation 230.45 +7.10 (+3.18%)F Ford Motor Company 14.16 +0.51 (+3.78%)IOVA Iovance Biotherapeutics, Inc. 3.7600 +0.8700 (+30.10%)PortfolioSign in to access your portfolioSign inTop gainersKEYS Keysight Technologies, Inc. 302.93 +57.93 (+23.65%)IBRX ImmunityBio, Inc. 11.40 +1.57 (+15.98%)DRS Leonardo DRS, Inc. 43.71 +5.57 (+14.60%)FRMI Fermi Inc. 10.29 +1.31 (+14.59%)WLK Westlake Corporation 104.70 +11.68 (+12.55%)Top losersXMTR Xometry, Inc. 45.02 -12.14 (-21.23%)CECO CECO Environmental Corp. 61.86 -15.83 (-20.37%)WHR Whirlpool Corporation 73.61 -9.60 (-11.54%)AWI Armstrong World Industries, Inc. 175.31 -17.52 (-9.09%)DDS Dillard's, Inc. 591.07 -55.11 (-8.52%)Most activeNVDA NVIDIA Corporation 193.06 +1.51 (+0.79%)INTC Intel Corporation 45.68 +2.05 (+4.70%)AMD Advanced Micro Devices, Inc. 213.08 +16.48 (+8.38%)PLUG Plug Power Inc. 1.9001 +0.0601 (+3.27%)F Ford Motor Company 14.16 +0.52 (+3.84%)Top economic eventsEarnings eventsMy earnings eventsEarnings events