Solitaire diamond rings are seeing a surge in demand among Indians aged 28-40, with sales rising 25-35% year-on-year following a 30% price drop. A 1-carat ring now costs ₹5-5.5 lakh, down from ₹7-8 lakh, making diamond-heavy, low-gold jewellery more appealing amid high gold prices. Millennials are driving growth, with engagements as the primary purchase but self-buys and milestone-driven purchases also rising. Lower entry barriers and a preference for accessible, meaningful jewellery, including 9-carat and 14-carat gold, are reshaping consumer behaviour, benefiting jewellers despite elevated gold prices.