We all know about basics like headlines, CTAs, and benefits over features, but what’s that one mistake you’ve seen again and again that actually hurts conversions? Here are a few to kick things off: Writing for yourself instead of the audience Overcomplicating the message instead of keeping it simple Focusing on features and forgetting the emotional payoff What’s your pick and how do you fix it? I would love to hear some real mistakes you’ve seen & examples if possible, and how you’d rewrite them!   submitted by   /u/Scary-Offer-4773 [link]   [comments]