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They are often a primary factor driving where people choose to spend their money, especially in tough economic times.Research suggests that the first modern loyalty programs date back to the 18th century, according to The New York Times.And while loyalty programs have transformed from “copper tokens” to cards, it's only the technology that has changed, not the underlying idea: When consumers get something for “free,” we feel socially obligated to return the favor, and are drawn to come back for a reward.72% of consumers say loyalty programs make them more likely to spend with a brand.56% confirm they actually increase their spending because of a program.Rewards are now the top reason people stay loyal, surpassing even product quality.Sources: Deloitte 2025, EY 2025Retailers and restaurants frequently adjust their loyalty program offerings, aiming to respond to current consumer trends. Sometimes the changes please customers, but other times they are left disappointed.Subway just made some changes to its loyalty program, frustrating a number of customers.Subway removes its free footlong offer from the Sub Club rewards program.Photo by Scott Olson on Getty Images · Photo by Scott Olson on Getty ImagesSubway is making major changes to its “Sub Club” loyalty program starting April 1, just two months after it brought the program back.The fast-food restaurant chain has canceled its “Buy 3, Get 1 Free” stamp program, the company confirmed in an email to Restaurant Dive.Starting April 1, the program’s structure will be revised providing consumers with more flexibility in earning and redeeming rewards, Subway said. Regarding the free footlong sandwich, Subway has already removed references to the offer on its rewards landing page.No more “Buy 3, Get 1 Free” stamp programInstead of stamps, Subway is moving back to a points-based system (similar to its old “MyWay” program):400 points = $2 in Subway Cash 1,200 points = $6 in Subway Cash Source: SubwaySub Club members are sometimes also eligible to receive other non-point rewards or "dynamic" perks through the app. It is important to note that Subway Cash is not a gift certificate and doesn’t have cash value, meaning it can’t be exchanged for cash or converted to a gift card balance.The company says the points system gives customers more flexibility to earn and spend rewards, rather than just waiting for a free sandwich.“Looking ahead, we’re exploring additional reward opportunities, including potential partnerships and more dynamic ways to recognize and engage members,” the company said in a statement.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P Futures6,953.50 -6.25 (-0.09%)Dow Futures49,435.00 -99.00 (-0.20%)Nasdaq Futures25,355.50 -26.50 (-0.10%)Russell 2000 Futures2,670.00 +2.30 (+0.09%)VIX18.13 +0.20 (+1.12%)Gold5,196.00 -30.20 (-0.58%)Trending tickersNVDA NVIDIA Corporation 195.56 +2.71 (+1.41%)BTC-USD Bitcoin USD 68,044.56 +2,529.84 (+3.86%)IONQ IonQ, Inc. 33.59 +1.97 (+6.23%)CRM Salesforce, Inc. 191.75 +6.33 (+3.41%)TTD The Trade Desk, Inc. 25.16 +0.22 (+0.88%)PortfolioSign in to access your portfolioSign inTop gainersYOU Clear Secure, Inc. 46.51 +13.04 (+38.96%)CRCL Circle Internet Group 83.14 +21.77 (+35.47%)CAVA CAVA Group, Inc. 85.67 +17.87 (+26.36%)CCC CCC Intelligent Solutions Holdings Inc. 6.34 +1.28 (+25.30%)ECG Everus Construction Group, Inc. 130.10 +25.89 (+24.84%)Top losersIBRX ImmunityBio, Inc. 9.54 -2.01 (-17.40%)LUNR Intuitive Machines, Inc. 15.89 -3.01 (-15.93%)DEO Diageo plc 86.15 -15.99 (-15.66%)GDDY GoDaddy Inc. 79.12 -13.18 (-14.28%)FSLR First Solar, Inc. 210.12 -33.09 (-13.61%)Most activeNVDA NVIDIA Corporation 195.56 +2.71 (+1.41%)PLUG Plug Power Inc. 1.9100 0.0000 (0.00%)IBRX ImmunityBio, Inc. 9.54 -2.01 (-17.40%)INTC Intel Corporation 46.88 +0.76 (+1.65%)ONDS Ondas Inc. 10.30 -0.10 (-0.96%)Top economic eventsEarnings eventsMy earnings eventsEarnings events