Salomon Footwear is at Crucial Stage of Growth Trajectory at Amer Sports

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YoungTue, February 24, 2026 at 11:03 PM GMT+1 4 min readSalomon’s footwear is moving from strength to strength, and its parent Amer Sports Inc. knows what it needs to do to keep up the momentum.“Fourth quarter was a great finish to a breakout year for Amer Sports. Our growth was led by our flagship Arc’teryx brand and the rising star Salomon, which recently surpassed the $2 billion sales mark,” Amer’s chief executive officer Jie (James) Zheng told investors during the firm’s quarterly conference call on Tuesday.More from WWDAmer Sports Growth Plans on Track But Shares Fall as Investors Worry Over Higher Q1 CostsGrowth Engine at Amer Sports Appears on TrackSnoop Dogg Wears Columbia Sneakers and Salomon Boots Ahead of the 2026 Winter Olympics Opening CeremonyGrowth was led by the technical innovations at the flagship Arc’teryx brand and by the outdoor performance group, led by Salomon. Zheng said Salomon is also connecting with women and the younger consumer. One key to Salomon’s position as a modern outdoor brand is its sportstyle concept, which blends outdoor-inspired design, with a mix of urban style and all-day comfort.Shares of Amer traded down 5.6 percent Tuesday to close at $38.24 after investors gave the thumbs down on first quarter outlook, expressing concerns over higher costs. That’s despite fourth quarter profits that grew more than eight-fold to $131.5 million from $15.4 million a year ago, while total revenue rose 28.5 percent to $2.10 billion from $1.64 billion a year ago. In addition to Arc’teryx and Salomon, Amer’s other core business is its ball and racquet sports division in which the lead brand is Wilson.In a telephone interview with Salomon chief executive officer Guillaume Meyzenq on Tuesday, he described the brand as “on fire” due to its “very fast growth” following its build-up in a “small niche market” that he said has a global size of between $3 billion to $6 billion.He said that when the brand was more winter sport- and equipment-oriented, the consumer was around 35 to 40 years old. Moving the brand closer to a modern sports culture in city centers has drawn in a younger consumer. “Sportstyle gets really big traction among the 20 to 25 years old, and travel running is more 25 to 30 years old,” Meyzenq said. In the running and sportstyle businesses, the consumer is split 50-50 between the two genders.Boosting its position in running has been a move from just gravel running — the shoes remain a point of differentiation that allows for multi-surface running — into the overall running space, such as the sportstyle category that includes the broader outdoor sneaker market.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P Futures6,959.75 0.00 (0.00%)Dow Futures49,478.00 -56.00 (-0.11%)Nasdaq Futures25,385.25 +3.25 (+0.01%)Russell 2000 Futures2,674.10 +6.40 (+0.24%)VIX17.87 -0.06 (-0.33%)Gold5,203.20 -23.00 (-0.44%)Trending tickersNVDA NVIDIA Corporation 195.56 +2.71 (+1.41%)BTC-USD Bitcoin USD 68,582.41 +3,029.45 (+4.62%)IONQ IonQ, Inc. 33.59 +1.97 (+6.23%)CRM Salesforce, Inc. 191.75 +6.33 (+3.41%)TTD The Trade Desk, Inc. 25.16 +0.22 (+0.88%)PortfolioSign in to access your portfolioSign inTop gainersYOU Clear Secure, Inc. 46.51 +13.04 (+38.96%)CRCL Circle Internet Group 83.14 +21.77 (+35.47%)CAVA CAVA Group, Inc. 85.67 +17.87 (+26.36%)CCC CCC Intelligent Solutions Holdings Inc. 6.34 +1.28 (+25.30%)ECG Everus Construction Group, Inc. 130.10 +25.89 (+24.84%)Top losersIBRX ImmunityBio, Inc. 9.54 -2.01 (-17.40%)LUNR Intuitive Machines, Inc. 15.89 -3.01 (-15.93%)DEO Diageo plc 86.15 -15.99 (-15.66%)GDDY GoDaddy Inc. 79.12 -13.18 (-14.28%)FSLR First Solar, Inc. 210.12 -33.09 (-13.61%)Most activeNVDA NVIDIA Corporation 195.56 +2.71 (+1.41%)PLUG Plug Power Inc. 1.9100 0.0000 (0.00%)IBRX ImmunityBio, Inc. 9.54 -2.01 (-17.40%)INTC Intel Corporation 46.88 +0.76 (+1.65%)ONDS Ondas Inc. 10.30 -0.10 (-0.96%)Top economic eventsEarnings eventsMy earnings eventsEarnings events